Pricing
Build something worth remembering.
Start with the free score. When you're ready, your Story Guide walks you through the four human questions: who you are, what your story is, who your people are, and how they would remember you.
Choose how deep you go
Human Brand Score
Free
Find out whether people would remember you.
- Your Human Brand Score out of 60
- A score against the four human questions: who you are, your story, your people, how they remember you
- A read on your brand messaging as it stands today
- A read on your website or primary social account
- The three places people are most likely to forget you
- A preview of the words the full journey would give you
Essential
$99
one time
The words for who you already are.
- Quick or Full Discovery, guided through the four human questions in four chapters
- Questions written from your profession and the brands you admire, answered by voice or typing
- Your Brand Manual: who you are, your story, your people, how they remember you
- Mission, vision, positioning, elevator pitch and the short version out loud
- An empathy map of the person you serve: says, thinks, does, feels, pains, gains
- Messaging kit: tagline, one-liner, boilerplate, proof points, voice traits with examples
- Regenerate any section and choose the wording that sounds like you
- Downloadable PDF you can hand to anyone
- Unlimited Human Brand Website Evaluations
Professional
$299
one time
A brand operating system, not just a manual.
- Everything in Essential
- Full Discovery: 100 personalised questions instead of 50
- Your Brand Command Center: brand health, what needs attention, your next move
- Ask Branding Is Human, answered from your own brand, any time
- AI Brand Review of real material before it goes out
- Recurring rhythms: brand drift alerts, quarterly health check, opportunity and competitor checks
- Team alignment and customer listening links, plus a proof library of what people actually say
- Bring 10 to 20 of your own photos, or one photo and let your Brand Guide create the rest
- A designed, luxury brand manual, not a plain document
- Colour palette and typography direction, website blueprint, social strategy, 90 day roadmap
- Written assets: website copy, about page, Instagram bio, LinkedIn profile, email signature, sales speech
Premium
$1,500
one time
Everything, plus a human in the room.
- Everything in Professional
- A live strategy session with Gus
- A walkthrough of your manual and how to roll it out across your team
- A direct line into branding, website, photography, video and podcast production
- Priority support while the brand goes live
Branding Is Human Membership
$299 per month
Branding isn't a one-off job. The manual is a one-time purchase; the membership keeps the brand alive, aligned, and remembered.
- Access to the workshop video library
- Printable templates and worksheets
- Living brand manual edits and photo updates
- Saved brand history and versioned updates
- A limited number of AI-generated employee and client questionnaires
- Monthly brand prompts tied to the Four Human Questions
- One monthly content plan or action plan
- Return reminders so the brand keeps moving forward
Membership opens after launch.
Payments are in test mode while we finish setup, you won't be charged.