Discover who you are — and get the words that help the world understand it.

Find out what your brand is saying right now.

• Your Human Brand Score out of 60
• The 12-statement Brand Scorecard
• A read on your brand messaging as it stands today
• A read on your website or primary social account
• Your three biggest brand weaknesses
• A preview of the words a full manual would give you

The words for who you already are.

• 50 AI-generated questions, written from your profession and the brands you admire
• Your Branding Manual: mission, vision, elevator pitch, audience, positioning
• Your brand story: origin, turning point, and the short version out loud
• An empathy map of the person you serve: says, thinks, does, feels, pains, gains
• Brand pillars and full messaging kit: tagline, one-liner, boilerplate, proof points
• Brand voice traits with written examples
• Messaging pillars you can repeat everywhere
• Regenerate any section and choose the wording that sounds like you
• Downloadable PDF
• Unlimited Human Brand Website Evaluations

A whole brand strategy, not just a manual.

• Everything in Essential
• 100 personalised questions instead of 50
• Upload up to 10 photos for your manual
• A designed, luxury brand manual — not a plain document
• Colour palette and typography direction
• Website blueprint and page-by-page recommendations
• Social media strategy and content pillars
• A 90-day marketing roadmap
• Written assets: website copy, about page, Instagram bio, LinkedIn profile, email signature, sales speech

Everything, plus a human in the room.

• Everything in Professional
• A live strategy session with Gus
• A walkthrough of your manual and how to roll it out
• A direct line into branding, website, photography, video and podcast production
• Priority support while the brand goes live