Human Brand Website Evaluator
What is your website actually saying about you?
The Story Guide reads the page the way a first-time visitor would, then scores it against the ten principles of the Human Brand Method. No account needed.
Clarity
A stranger could explain what the business does after one visit.
Differentiation
The brand feels different because of who they are, not just their logo.
Emotional Resonance
The messaging makes people feel something, not just understand something.
Audience Focus
The site clearly speaks to a specific ideal client, not everyone.
Reputation Alignment
The words used on-site match how the business would want to be described.
Story & Trust
There's a personal or company story that builds trust and explains the why.
Message Consistency
Headlines, copy, and visuals across the site say the same thing.
Value Over Price
The site positions the business on value, not on being the cheapest.
Memorability
The core pitch could be explained in under 30 seconds.
Experience
The site signals an intentional customer experience, not just a product or service.